WS07: Design Thinking for Practical Innovation

7 hours

This course cuts to the chase and offers a comprehensive overview of what design thinking is, why it's an essential tool for personal and business use, and how to apply it.

OUTLINE

  • Background on Design Thinking

  • It's about the people:

    • What do we focus on?

    • What tools can we use to discover this information? Tools covered: Methods of Verification

    • What are the personas? Tool covered: Persona Map.

    • How do we capture and represent the experience? Tools covered: Journey Map / Journey Blueprint. 

  • Defining the real issue:

    • Which issue should we focus on? Tool covered: Priority Matrix (Issues).

    • How to find out the real issue? Tool covered: Ask Why. 

  • What is the problem statement? Tool covered: Problem Statement Formula. 

  • Generating creative ideas:

    • The ideation mindset.

    • Ideation warm-ups.

    • How to come up with many ideas? Tool covered: Idea Rubik.

    • How to prioritise ideas? Tools covered: HOW-NOW-WOW Grid & Priority Matrix (Ideas).

  • Representing your winning idea:

    • Why prototype?

    • What makes a good prototype?

    • What forms can we consider? Tool covered: Prototype Form Guide.

    • How do we collate feedback? Tool covered: Prototype Review. 

  • Conclusion and Summary

PRICE

SGD3000

Maximum 25 pax

 

Additional charges may apply if customisation of content is required.

DISCOUNTS

Attended another GRASP Guru course previously?

Sign up for this course and enjoy a 5% discount off the workshop price.

REFERRAL GIFT

Only applicable to past participants of GRASP Guru courses

When you refer someone new to our workshop, and he registers for it, you earn a referral gift worth 5% of the workshop price charged to him.

Please remind him to quote your name, mobile number and email when registering for the workshop.