Background on Design Thinking

It's about the people:

• What do we focus on?

• What tools can we use to discover this information? Tools covered: Methods of Verification

• What are the personas? Tool covered: Persona Map.

• How do we capture and represent the experience? Tools covered: Journey Map / Journey Blueprint. 

Defining the real issue:

• Which issue should we focus on? Tool covered: Priority Matrix (Issues).

• How to find out the real issue? Tool covered: Ask Why. 

What is the problem statement? Tool covered: Problem Statement Formula. 

Generating creative ideas:

• The ideation mindset.

• Ideation warm-ups.

• How to come up with many ideas? Tool covered: Idea Rubik.

• How to prioritise ideas? Tools covered: HOW-NOW-WOW Grid & Priority Matrix (Ideas).

Representing your winning idea:

• Why prototype?

• What makes a good prototype?

• What forms can we consider? Tool covered: Prototype Form Guide.

• How do we collate feedback? Tool covered: Prototype Review. 

Conclusion and Summary