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©2019 by GRASP™ Guru UEN53397186A. GRASP, FRAUD, MASY, and Idea Rubik are Trademark Joel Ng Tzuo-Wei 2017.

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About us


is a specialist in innovation and design thinking, powered by the proprietary GRASP enhanced design thinking methodology. We offer innovation tools and solutions that are customisable for application in any industry, catering to unique operational needs. We help organisations envision the future, blending inspiration with practicality across myriad user profiles and organisational goals. 

Our Values

​Innovation should always be:

  • Fun.  Makes people happy or smile.

  • Useful.  Able to achieve a pre-determined desired outcome.

  • Sustainable.  Has a mechanism that keeps the activity and spirit alive.

Our Mission

​Help anyone innovate to

  • Solve problems,  

  • Improve the status quo or 

  • Create new inventions

through enhanced design thinking​.

Our Vision

​Demystify the concept of innovation and make design thinking accessible to anyone.

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