Reconnecting Purpose before Defining Direction

The Background

Murata Electronics is part of Murata Manufacturing Co., Ltd., a global leader in the design, manufacturing, and supply of advanced electronic components and high-density modules used in devices ranging from mobile phones to automotive systems and healthcare equipment. Headquartered in Kyoto, Japan, Murata and its subsidiaries operate worldwide, including an established subsidiary in Singapore that serves production and sales functions for the ASEAN region.

As the company looked ahead to Vision 2030, it sought to define a strategy that would guide decisions and investments over the coming decade to ensure relevance, resilience, and impact in a rapidly evolving technological and market landscape.

The Challenge

Early strategic discussions naturally gravitated toward emerging technologies and the possibilities they presented. With a history rooted in innovation, this focus made sense. Yet over time, the team began to observe that the strategy was becoming more about what could be built and less about why it mattered.

Leadership recognised that a long-term vision needed more than a collection of technology priorities. It needed a foundation in organisational purpose and a clear articulation of what the company stood for and the impact it hoped to create in the world.

How GraspCo Helped

GraspCo supported Murata Electronics through a structured reflective process that prioritised intent before solutions.

In the room, leaders were invited to step back from ideation and examine the organisation’s deeper role, not just as a maker of components and systems, but as a contributor to society and human experience. Conversations were guided toward meaning, relevance, and the organisation’s north star before returning to strategic choices.

This process helped shift the dialogue from a focus on technology outputs to an understanding of purpose as a strategic compass, anchoring ideas in the organisation’s legacy and aspirations.

The Shift

The outcome was a set of three strategic pillars that anchored Vision 2030 in both ambition and purpose:

• Presence in everyday life

• Solving social issues

• Evolving for sustainability and harmony

  
  

These pillars now serve as a compass for future initiatives, ensuring that strategic direction is not merely technology-driven but rooted in clarity of purpose and meaningful contribution.

Why It Lasted

GraspCo doesn’t deliver one-off workshops. We help organisations build a shared way of thinkin. One that holds up under complexity, uncertainty, and pressure. The impact lasts because teams leave with clarity, alignment, and a repeatable approach they can apply long after the room empties.

We help people build the skills and mindsets to thrive in a changing world.

Our programmes are hands-on, human, and built to last. Programmes that are grounded in Design Thinking and the GRASP™ Methodology.

We don’t just tell you what to do. We show you how to do it, through immersive, practical experiences that turn learning into lasting growth.